Ways to Retain Customers Using Retargeting Campaigns

There’s no doubt that customer retention is good for your business. But, keeping clients and turning them into loyal fans presents a challenge. After all, consumers switch brands for many reasons. Most motives revolve around customer experience. To address these issues, business owners roll out retargeting campaigns.

However, not all retargeting campaigns deliver results. Ads that don’t add value or lack relevancy risk turning off an existing customer. Instead, ensure an immersive experience with your retargeting campaign. Doing so helps you boost customer retention and satisfaction rates.

Retargeting Campaign Benefits

A retargeting campaign helps you connect with your customers. It delivers extra value and boosts brand loyalty. Retaining existing customers increases profit and reduces your expenses.

Bain & Company research finds, “A 5% increase in customer retention correlates with at least a 25% increase in profit.” Plus, “It’s more than 350% more profitable to sell to an existing customer than to a new one, according to James Altfeld.

But it’s not only about your profits. Retaining customers also reduces costs. Fundera shows “a 2% increase in customer retention can lower costs by as much as 10%.” With a retargeting campaign, you can reach your customer retention goals. OptinMonster shares these statistics about retargeting campaigns:

• Using retargeting with other marketing channels can increase sales by up to 50%
• Facebook retargeted ads are 76% more likely to get clicks than regular display ads

What are retargeting campaigns?

A retargeting campaign sends compelling messages to an existing customer. These custom ads improve customer experience by providing value.

A pixel-based retargeting campaign uses cookies. Cookies track your customers, then deliver relevant messages. A list-based campaign retargets ads to those on a specific list. You can retarget email subscribers, loyalty members, or social followers. Types of retargeting campaigns include:

• Retargeting ads on Facebook
• Remarketing to those who interacted with customer service
• Google retargeting advertisements
• Retargeting via email marketing
• Website visitor retargeting

A successful campaign is more than finding the right audience to retarget. It’s about producing an ad or message that’s relevant to your customer. Retargeting campaigns that deliver value also earn you the trust of your customers.

How to create a retargeting campaign for customer retention

Retargeting campaigns work well across many channels. Start with the needs of your audience. Then, choose your platforms. Before designing a new campaign, take these steps.

1. Create a custom audience. Segment your customers so you can focus on a tailored message. Will you target those who recently purchased from a product category on your website? Or retarget new email subscribers?
2. Determine which platforms you’ll use. Almost all channels provide for retargeting campaigns. Will you retarget existing customers with a Facebook ad, email marketing, or Google advertisement?
3. Learn what your customers need after the sale. Use your analytics data to see the path new customers take. Do customers need help with set-up? Perhaps an add-on accessory enhances their experience.
4. Decide how your campaign improves customer experience. Look at what your customer needs and figure out how you can deliver extra help. Brainstorm retargeting ideas that put your customers first.
5. Develop a relevant retargeting campaign. The journey doesn’t end after a sale. Instead, your retargeting campaign nurtures customers for greater lifetime value.

Boost your customer retention rate using retargeting campaigns

A well-designed retargeting campaign boosts your customer retention rates with a human-first strategy. Develop ads that address and assist existing customers. By doing so, you’ll improve customer experience. Engaging and supporting customers builds better relationships and increases brand loyalty over the long haul.