Let’s take a look at professional sports logos. More specifically, we will take NBA, NFL, NHL and MLB team logos and grade them by scalability, strength, creativity, ability to fit in a square shape, ability to be produced in different media and relevance.
While having an impact at larger scales, it is also important for the logo to not break down at smaller ones. Many media outlets and website navigations use small logos as a means of navigation or identification. Logos with too much detail may be deducted points if they become less recognizable or begin to break down at smaller scales.
The strength of the logo may be obtained by simplification and easy recognition, as well as strong visual imagery or a competitive spirit.
Strong sports logos may gain a unique and memorable experience by adding multiple meaning into one mark. Sometimes they may be done with the use of positive and negative space, use of shapes or other techniques.
Practicality is the ability to fit in a square shape and to be produced in different media. Some sports logos may extend outward and take on the shape of a rectangle. When the logo is scaled down or used with other teams, it will have less impact in comparison and may be much smaller horizontally or vertically. Points are awarded for logos which fill more of the square shape. Complexity can at times hinder the ability for a logo to be reproduced in different media such as screen printing, embroidering or one and two color jobs. Practicality should be considered in the early stages of development.
Sports logos will be awarded points for the ability to appropriately represent the sub-culture of the team and or city and any historical/cultural impact.