Do Consumers Enjoy Doing Business With You?
In any business, the saying the customer is always right is paramount. If the purpose of your company is to sell a product or service, then your ultimate goal is to please your customers by not only delivering the goods, but also making sure they’re satisfied. By producing satisfied customers, you’re, in turn, greatly increasing the odds that they’ll become returning customers. And if that isn’t every company’s main goal, then it should rank toward the very top of the list. After all, you build a lasting brand by establishing brand loyalists, I.e., people that return to do business with you time and again.
In order to accomplish this, you have to separate yourself from the competition. One of the best ways to do this is by focusing on making the experience of buying from/working with your company as pleasant as possible. Think about it, aren’t you more likely to return to a restaurant if your first experience there was positive? And aren’t you more likely to recommend it to your friends and family as well? Chances are, the answer to both of these questions is yes.
In the world of business, this is called UX, or user experience design. This is the process of enhancing user satisfaction with a product by improving the usability, accessibility and pleasure provided in the interaction with the product. In other words, make using your product or services an easy, enjoyable experience for anyone and everyone. This involves looking at things like competitor and customer analysis, product structure or strategy and content development.
Once you have these mapped out, it’s time to spend some time on the UI, or user interface design. This is the design of user interfaces for machines and software, focusing on maximum usability and the user experience. User interface design is the complement to the user experience design, the look and feel, the presentation and interactivity of a product. This is where you take your strategy and put it into action.
There are 3 major ways to develop your user interface design with the ultimate user experience in mind:
- Master Streamlined Minimalism
- Use no more than three solid colors
- Make sure the design in responsive
- Omit redundancy
- Use icons and visuals
- Use large, easily legible fonts
- Have a clear call-to-action
- Allow whitespace to separate blocks of text
- Create a story
- Use real images
- Use interactive content
- Link to social media
- use drop down menus, columns, fluid grids, scalable to any width and up to Google’s standards.
- Ensure Form Follows Function
- Make sure the website design is achieving it’s goal or purpose
- Check for readability
- Offer comprehensive documentation, solutions and encourage feedback.
- Keep it accessible by labeling links
- Use alt-tags to boost images
- Minify metadata
- Always use the best format and resolution for images
Implementing these into your website design will take your user satisfaction to new heights. And isn’t that your ultimate goal? The more happy clients you have, the more brand loyalists you gain. In turn, your brand awareness will skyrocket.
Let Signify Studio tackle your website User Experience. We use best practices to develop functional, reader-friendly, accessible, standards-compliant websites that will produce measurable results. By setting clear objectives and having a decisive plan, our award-winning graphic and web design achieves desired results. Our services include graphic design, web design, digital marketing, branding, social media and web hosting. Contact us for a FREE 15-minute website assessment–let us take your user experience to the next level!