Does your website satisfy visitors and encourage conversions? Customer satisfaction relies on user experience (UX) and user interface (UI) design. When developed together, engagement increases. Without it, frustrated web visitors click away from your website.
A Forrester report says, “Better UI could raise your website’s conversion rate by 200%. And better UX design could yield conversion rates of up to 400%.” With such clear numbers, it makes sense to aim for a user-friendly site.
But, achieving perfection requires research, testing, and an understanding of how the two design factors work together. Get it right, and you’ll deliver an engaging customer experience leading to more sales for your business.
Increase customer engagement and satisfaction by learning the meanings of UI and UX design. Then discover how to create a high-converting website built for your web visitors.
What is UI Design?
UI design stands for the user interface. It’s how your site looks and responds at each touchpoint. When you’re on a website, every button you click or form you interact with is a type of UI design. UI design includes details like typography, colors, and visual themes. Each element, from text size to button shape, falls under UI design.
A graphic designer handles UI design to ensure the visual elements of your website appeal to your customers. Designers aim for clarity and consistency. Getting the right design doesn’t happen by chance. Instead, UI designers review user expectations.
They look at the wording used by customers, shapes of buttons most likely to get clicks, and how their efforts compare to the competition. Great UI design starts with experience in the design field. Then, it’s backed up by repeated testing.
So, if you’re squinting at the screen or can’t see the text against the background, then there’s a problem with the UI design elements.
What is UX Design?
UX design relates to user experience. It’s how your website functions as a whole. Think about how you use a typical website. You may:
- Click on a slider image
- Scroll down to see contact information
- Navigate a contact form
- Tap a button to submit a message
While traveling through this experience, any friction gives you pause. For instance, if your screen freezes when scrolling, then you may click off the page. Or if images fail to load, then that may end your session. Each of these microelements affects customer satisfaction.
A visual designer creates a UX design that feels natural and intuitive to your website visitors. UX designers dig even deeper into user expectations. They perform UX research and possess knowledge of online behaviors and habits. Your UX designer plans out different scenarios to see how people use your website.
How do UI and UX design work together?
UI and UX design are interconnected. Having a beautiful website with stunning graphics is essential. But, if your customers click on the button below those graphics and get nowhere, then your customer satisfaction rate just tanked. The best websites use a design thinking strategy to encourage engagement.
Both teams start by researching their users and potential interactions. Then, UX designers create the framework for your website. They map out spots for images, buttons, and call-to-action statements. In return, the UI designer creates the graphics and buttons. Both teams communicate throughout the process to ensure seamless visuals and user-friendly functions.
But, beyond the initial setup, both teams also put their work through various testing methods. A UI team requests feedback on different style elements. The UX team puts the site through repeated user experience testing. The result is a clean design that allows users to move seamlessly around your website.
Boost Customer Engagement and Satisfaction Rates
Whether you’re on a mobile device or laptop, speed is crucial. Along with speed, users want convenience. That’s why research and testing are key steps to creating a high-converting website.
Designing a site that people want to interact with is tricky. But, the result makes a huge difference to your business. A cohesive design gives your business credibility while keeping visitors satisfied. If you see high bounce rates on your website, then consider examining your UI and UX design.