Twenty-first century technology is transforming the global landscape of the business world. Consumers are ditching traditional buying habits and throwing their items in a virtual shopping cart instead. Individuals are increasingly syncing with modern technology, with over 3.4 billion users worldwide.
Are you struggling to boost your Google ranking’s performance? It is a big world out there, and you deserve the opportunity to locate as many potential customers as possible; after all, they are out there waiting to be found! There are 3 simple methods that will empower you to win against the competition. Towards the end of the previous article [Customer Problems: Part I – I Need More Customers!], I mentioned the advantages of utilizing social media, SEO and SEM for advertisement purposes; however, the following will provide additional insight.
- Sharing is Caring
Notice the hyperlink in the first paragraph? I shared a source from another website, which will slightly drive their website traffic from our end users. Will they return the favor? Probably not, but sharing other sources – especially from other small business websites – will hike your SEO visibility.
Retweeting local small businesses’ posts will show them you shared their content (expanding their own online presence), and they may just return the favor. Give it a try; people are nicer than you think, and it will snowball your SEO without having to spend a dime.
- Take the Write Approach
A decade ago, including a blog page for your website was additional fluff to enhance your website’s appeal, but now it is often an expectation. Social media has generated an environment where people continually receive the latest news updates. People are independently searching and sharing information; a blog page that educates readers on how to complete a task, provide insight on a topic or include newsworthy material is becoming the standard.
Posting a weekly blog will upgrade your online status with simple key phrases that your audience would search. For example, are you in the business of selling shoes? Including related terms such as heel, socks, foot, toe, sneakers and shoes will statistically step-up your chances of users landing on your webpage over someone else’s.
Your article should be fully thought out in terms of the topics you cover and how they are organized. And, of course, it should be free of grammar, usage and spelling errors.
Not making use of all available tools that could drive customers to your website is wasting your time and theirs. If your blog post doesn’t contain information your readers could use, they can quickly seek a site that is more helpful. And if your blog isn’t SEO and SEM optimized, you lower the chance of readers even finding your piece to being with.
Does all this make sense, but you fail to see the financial gain? Once a blog page builds a respectable following, companies will pay you money to post advertisements. You win both ways: reaching a substantial website presence, while earning a profit – granting you the opportunity to hire your own personal blogger(s).
- Be Yourself!
Knowing who to trust is difficult, especially in the digital world where conversations and merchandise are not always tangible. I cannot tell you the number of times I visited websites that either appeared too generic, unauthentic, or desperate. Avoiding those personas are difficult, but only for people trying to put up a front or false image, try being honest.
For example, if you are just sprouting a startup, inform your customer of your story in the “about me” section. People typically respond positively towards honesty, and focusing on your CEO allows them to connect to a real person, giving your organization a human touch. This will not only spring your business into action by gaining financial and social support, but leads towards a higher SEO ranking and even more visitors.
Why do you think Kickstarter and other donation platforms perform well? Authenticity is vital to pulse your business and beat your competitors.
Are you ready to jump-start your business? No problem, here at Signify Studio we address every client’s needs by tailoring innovative solutions – SEO, SEM, branding, content, marketing, graphic design – to suit each customer. Our small Web & Graphic Design business grants us the ability to empower other small and local businesses in the Tampa Bay area. Feel free to contact us for a free consultation today.