How to Make Sure People Can Find Your Content

This is how you gain leads and convert them to sales

We’ve all heard the saying content is king, right? Well, it’s never been more true than it is now. Looking for the best SEO company? In order for any company or organization to grow, it must have an online presence. This includes a website that’s updated regularly and other areas, like email and social media. And, guess what? These updates come in the form of content.

You’re going to need a significant amount of content, so it’s worth it to invest time into creating content that works for you. Keep in mind this will be a major way people will learn about your company and what you have to offer, so you want to make sure people can find it.

There are several ways to make this happen:

1. Narrow Focus

Instead of posting generic content with a broad scope, focus on specific content that connects with your audience. Try posting blogs and articles with a heartwarming message or that offer solutions to a potential problem a person reading it may have.

2. Determine Keyword Usage

There are many different tools you can use to see what your company’s keywords are, but the quickest way to start is by doing a general search on your favorite search engine. See what comes up and make a list. Once you have your keywords, use them! Make sure your blogs, articles, infographics, and all web page copy incorporates keywords, so your pages will rank with search engines.

3. Use Local SEO Strategies

Making sure your pages show up in local searches is also crucial to keep them ranking. Always list your business name, address, and phone number to make sure this happens. Also, using testimonials and customer reviews, maps, and directions will help drive more traffic to your website.

4. Optimize Content

It’s not enough to just put words down and call it content, there’s a science to making sure it’s recognized by search engines. Many elements work together to make it SEO-friendly, or optimized, but here are a few to help you get started:

Title Tag– Tells audience what the page is about using just a few words.

Meta Description– Shown in search engine result pages as a description of what the viewer will find once they click on your title. This is usually around 150-160 characters in length.

Meta Keywords– Text in the page’s code that describe a page’s content. This also tells search engines what a web page is about.

Keyword-rich URL– Your URL should contain keywords and make sense to your business or organization.

5. Search Engine Marketing

Because sometimes you need help, there’s SEM. Search Engine Marketing is earning traffic through paid listings or advertisements, like pay per click ads. You only pay when someone clicks and each click helps your online ranking. Typically, SEO is also incorporated to help the organic, or unpaid, search engine ranking.

6. Quantifying Return

So, you’ve invested time and money into your content, but how do you know it’s working? This is where your analytics come in handy. Running analytical reports will tell you what efforts are working and where you might need to make adjustments. You can learn all of the following, plus much more:

• Keyword ranking
• Backlinks
• Organic Search Traffic
• Average Time on Page
• Pager per visitor
• Returning Users
• Bounce Rate

Armed with this information, you can fine-tune your content, ads, and other marketing to achieve the results you desire.

Need help?
Sometimes it pays to hire a professional to tackle your content and digital marketing. At Signify Studio, we combine education and experience with our creative gusto to produce successful web design and digital marketing campaigns. We know what it takes to get great content and we’ll make it happen for you!

Get in touch today for a FREE 15-minute consultation and check back often for the latest developments and projects at Signify Studio.