What’s your mobile conversion rate? Even with the public health scare, people still rely on mobile phones to access the internet, shop and buy services or products. The more people who see and opt into your mobile marketing campaign, the higher your conversion rate. But, your site speed and design impact the customer experience.
Google reports, “When people have a negative brand experience on mobile, they are over 60% less likely to purchase from that brand in the future.” It’s crucial to enhance your site and increase conversion rates. Explore easy ways to improve the user journey and retain customers using mobile conversion rate optimization.
1. Boost Mobile Site Speed
A slow-loading website ends the user journey before it even starts for 53% of visits. In fact, “for every one-second delay in site load time, conversions fall by 12%,” according to Google. Check your site speed then find ways to increase your mobile conversion rates such as:
- Improve your mobile render start time (RST) for fast loading speeds
- Compress your images to reduce page size
- Use a content delivery network (CDN)
- Review your external scripts
- Configure your site caching
2. Adjust Your Website for Optimal Design
After speed, site design is a top factor in your mobile and website conversion rates. After all, socPub says, “57% of users say they won’t recommend a business with a poorly designed mobile site.” Improve customer satisfaction by starting with mobile-responsive site design. Next, check your website for usability by mapping the user flow to ensure your customers can find what they need. Don’t forget to:
- Allow extra space on the screen to make it easier to tap on boxes
- Make your call to action clickable
3. Refine Checkout Usability
Friction during checkout is a significant customer pain point. A top way to boost your mobile conversion rates is to simplify your process. Reduce your method to a step or two so your users buy your products with only one or two clicks. New customers also appreciate the opportunity to check out as a guest and save more time.
Combine a friction-less checkout with an exit mobile marketing campaign to increase revenue. A cart abandonment popup creates urgency or answers an important question. The right popup smooths the user journey. The wrong one annoys customers, and they close your mobile web page. Use a human-first plan to make sure your campaign elements help your clients.
4. Consider SMS and Push Notifications
Successful mobile sites also use SMS and push notifications to increase engagement levels and improve customer satisfaction. There are many stages of the user journey where messaging or notifications may improve the mobile experience, including:
- Offering easy ways for leads to opt-in to exclusive offers
- Segmenting your clients to deliver personalized campaigns
- Sending timely messages after purchase about the pending arrival of their product
5. Optimize for Mobile SEO
Your search engine results page (SERP) is different on your desktop and mobile device. A study by BrightEdge finds, “79% of keywords overall and 47% of keywords in positions 1-20 rank differently in search on mobile and desktop SERPs.” Start by using a mobile testing tool. Then find out what your customers search for on their cell phones.
For example, Google says, “mobile searches related to “same-day shipping” have grown over 120% since 2015.” Create a list of mobile-friendly search terms and incorporate these into your content marketing strategy.
6. Offer Easy Payment Options
Your customers want choices in how they pay for products and services. Offering different payment options increases your mobile conversion rates. Review your target market’s buying habits and compare your data with top digital wallet options. Popular examples include:
- Google Pay
- Apple Pay
7. Employ Best Practices for Mobile Websites
Perform a full site audit to find ways to improve the user experience. Then, develop a mobile-first strategy to ensure a seamless customer journey. Your plan should address technical concerns, UI, UX, and mobile SEO. Best practice actions include eliminating your navigation bar and optimizing forms. By reviewing your design and optimizing for mobile, you enhance the user experience and make relationship-building easier.
Increase Revenue by Boosting Your Mobile Conversion Rate
Even if people are stuck in their homes, the convenience and mobility of cell phones keep folks connected. If you’ve put off mobile optimization, then now is a great time to prepare your site. Align your brand for growth and increase your mobile conversion rates to future-proof your business.