Do you get views, shares, and engagement on your company’s social media channels? Perhaps, you’ve noticed a decline in organic reach over the last few months. For some business owners, measuring social media ROI is a major concern. It’s hard to justify the time spent on social platforms without concrete numbers. However, the majority of people use social media daily making a business presence essential. According to the Sprout Social Index, two main priorities of marketers are to:
- Boost brand awareness.
- Increase community engagement.
Your customers are on social media, and they expect brands to not only share relevant information but also to respond to their questions. Achieving the right balance of marketing, interaction, and customer service is crucial to boosting your brand awareness. Improve brand recognition by Including these five tactics in your social media strategy.
Assist your customers promptly.
According to SpoutSocial, “for 45% of consumers, social media is one of the first channels they go to in case they have any questions or issues.” Potential and current customers pay attention to a company’s response or lack of response. Plus, a timely reply doesn’t just stand out, it’s expected.
A recent HubSpot study found that “82% of consumers look for an immediate response from brands on marketing or sales questions.” So, how can you manage customer expectations without being online 24/7?
- Set up alerts on your social accounts for brand mentions.
- Schedule time throughout the day to check and respond to messages.
- Create sample template responses that you or an employee can easily personalize for replies on each social platform.
Diffuse pain points.
Consumers get online to solve or commiserate about a problem. For some, they don’t know how your brand can help. Others aren’t aware that a solution exists to their problem. This puts your brand in a prime position to increase your brand awareness by diffusing the pain points of your potential customers.
Show your customers that you understand their issue, whether that’s a general lack of time or frustration over a non-working product, with a clean, creative, and consistent digital advertising strategy. Schedule social media posts with solutions to the top pain points of your ideal customer on social media. Use a variety of content, from YouTube explainer videos to client testimonials, to help your audience.
Make your social followers laugh.
We all need humor in our lives, which is why Wendy’s sees enormous success with their funny tweets. When it comes to video marketing, humor is especially important, with 71% of people watching videos to get a good laugh. Add humor that’s platform and customer-appropriate for best results. Use a variety of methods from funny memes, user-generated content, and videos.
Give consumers what they want.
The best part about social media is that you have access to analytics about your audience. Use this data to give your followers more of what they want. Whether this includes links to thought leadership articles on Thursday afternoon or video testimonials over the weekend, don’t bore your followers with information they don’t care about. By understanding your audience, from pain points to expectations, you’ll deliver content and responses that build brand recognition and improve your reputation.
Use creative content.
After you’ve been scrolling social media for a while, then every advertisement and basic stock image looks the same. If you’re stuck in a rut for social media content, then turn to other brands for inspiration. Use a variety of social media posts and stay away from boring or obtrusive content.
- Include fun polls and surveys.
- Encourage your followers to submit fresh user-generated content.
- Improve your social game with original high-quality photographs, infographics, and videos.
With multiple social platforms, rising customer expectations, and an overabundance of content that people ignore, finding a social media marketing strategy that gets results is tough. However, consumers expect your company to be active and respond to their concerns. Satisfy your prospective customers and boost brand awareness through social media by listening to your customers and giving them more of what they expect and need from your company.