4 Insider Secrets to Creating Successful Content

Your website traffic is about to skyrocket

It’s nearing the end of March, which means spring is in full swing everywhere you look. Temperatures are warming and birds are chirping, signaling the waking of nature from its winter hibernation. For many of us, spring is the time of year we focus on cleansing our lives from unnecessary clutter. On any given weekend, you can find the average person sorting through junk piles in their garage, cleaning the gutters on their house, and planning out their garden plots. It seems this season puts a little pep in everyone’s step, so why not extend that to your website?

In the world of web design, it’s important to keep your site clean, crisp and well-performing at all times. There are many ways you can accomplish this:

• update colors, graphics and bios from time to time
• peruse your site daily to check for any broken or missing links/information
• Maybe the most important…FRESH CONTENT

You’ve heard the saying, content is king, right? Well, it’s true! With each passing day, it becomes more and more crucial to have fresh, original content on your website and to keep it updated on a regular basis. It sounds complicated, but with so many types of content available, it’s actually a piece of cake. Content isn’t just about words anymore; it includes:

• Memes, GIFs, Infographics
• Blogs, articles, case studies, testimonials
• Surveys, quizzes
• Video, live or otherwise

Plus much more! You can create a content calendar and do a little bit of each type to keep your website fresh and attracting your audience. And one of the most popular content forms right now is, you guessed it, VIDEO!

Don’t let the word video intimidate you, though, it’s not as complicated as you may think. We’ve compiled a list to help guide you through some of the main point of creating video content:

1. Match Your Marketing Plan

First and foremost, it has to make sense with your marketing plan. If your content is mostly lighthearted in nature, then your video should be as well. For example, instead of designing an infographic filled with statistics on the importance of content, you could do a video showing your audience varying content, in turn, giving them a greater understanding and allowing them to connect more with your message. This makes it easier for readers to digest your content, thus contributing to the overall increase of your brand awareness.

2.      Keep it Simple

Instead of buying a bunch of fancy equipment and hiring a professional to create a video, keep it simple by using what you already have. Most of us have smartphones with video capabilities and these work just fine for making content videos. Apps like Magisto or iMovie will help guide you through the process and leave you with a pretty awesome finished product. And, unless your company plans on putting out serious commercials or guides that will be used in a professional setting, there’s no need to take videography classes; anybody with a little creativity can make a great content video.

3. Make it Shareable

We recently ran across an article from Espo Digital that stated, “The most effective marketing videos and advertisements are those that make the audience feel something.”

No truer statement could be made.

The point of content is for people to connect with your company and, of course, to share with their friends. The more relatable and personable your video is, the more views and shares it will get. Here are several ways your company can use video content:

• Behind the scenes of a company event
• Round table discussion or consultation
• How your product(s) are made
• Show what a day at your company is like
• Q&A session
• Tutorials on your products
• How-to’s on any applicable subject

4. Contact Signify Studio

If you still have questions, give us a call! We are experienced in graphic design, web design, digital marketing, branding, social media and web hosting. And, of course, this includes video content! We offer real-world digital solutions with proven results and we’re always ready to help companies take their websites to the next level. Get in touch today!